Facebook created “Project P” — for propaganda — in the hectic weeks after the 2016 presidential election and quickly found dozens of pages that had peddled false news reports ahead of Donald Trump’s surprise victory. Nearly all were based overseas, had financial motives and displayed a clear rightward bent.
In a world of perfect neutrality, which Facebook espouses as its goal, the political tilt of the pages shouldn’t have mattered. But in a videoconference between Facebook’s Washington office and its Silicon Valley headquarters in December 2016, the company’s most senior Republican, Joel Kaplan, voiced concerns that would become familiar to those within the company.
“We can’t remove all of it because it will disproportionately affect conservatives,” said Kaplan, a former George W. Bush White House official and now the head of Facebook’s Washington office, according to people familiar with the meeting who spoke on the condition of anonymity to protect professional relationships.